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Breast Health and the Danger of Pink-washing

As women, we have been conditioned to believe that our breasts are two pre-malignant lesions sitting on our chests about to kill us at any moment. The medical community and the media use words such as “detect”, “screen” and “special populations”. This implies that you will inevitably get cancer, so you need to plan for it. This contributes to keep you in a state of fear that in itself can be the root cause of the potential development of the malignancy.

In this FB live we talk about switching the paradigm, creating breast-health, and how not to fall pray of corporate pink-washing and big pharma-driven extreme measures.

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